Pay per click advertising, or PPC, is online and advertising where the advertiser pays each time a user clicks on their ad, rather than each time the ad is shown.
Traditional advertising, including television and print media, uses an estimated number of views to calculate the costs of an advertisement. Unfortunately, the number of times an ad is viewed may have no relation to how many times the viewer takes action.
PPC advertising, on the other hand, is performance-based. Advertisers pay only when someone take action on the ad, in this case, clicking on the ad and viewing the page that it leads to.
The benefits should be obvious; advertisers are paying only for interested viewers.
However creating and managing pay per click marketing campaigns can be very complex, and if not done with an understanding of the medium, can be very costly.
There are two general types of PPC marketing: search engine marketing, or SEM, and content network marketing. SEM are the ads that appear alongside listings in the search engines such as Google and Yahoo. Content network marketing is advertisements that appear on websites and within webpages.
Google claims the lion's share of pay per click marketing. Their AdWords program places ads on the Google search engine pages, and on millions of websites.
Before beginning any pay per click marketing efforts, it's important to understand how they work, how ads are placed, and how you as the advertiser or charged.
Unlike traditional advertising, pay per click uses keywords to determine where and when you are advertisement is displayed. For example, if you use Google AdWords to advertise on their search engine pages, you would specify which "keyword" or phrase that you want your ad to appear for. If you are advertising sunglasses for instance, you might choose keywords such as "sunglasses", "beach", and "summer vacation". Depending on how much you are willing to pay for those keywords, your ad will then show up when someone types in "summer vacation" on the search engine page.
There are many free resources online and learn the intricacies of PPC advertising and how to use it effectively. Sites such as Pay-Per-Click Search Engines, and Improve Your Internet Marketing, provide explanations, tips, and how to information that is essential for pay per click advertisers.
If you do your homework before beginning this type of advertising, it can be the most effective advertising money can buy!
Pay Per Click Advertising is a FREE web site resource to help you Learn about PPC advertising.
Article Source: http://EzineArticles.com/?expert=Melanie_Ullman
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